INBOUND CONSULTING

What Is Inbound Consulting?

Inbound consulting gives you access to the guidance you need to adopt inbound methods and to execute strategy to accomplish your business objectives. Inbound marketing is a strategy. Businesses execute strategy to accomplish business objectives. There are four phases of adopting inbound methods.

The 4 Phases of Inbound Method Adoption 

I. Getting Found Online

II. Converting & Nurturing Lead

III. Measuring Revenue

IV. Retaining Customers

Inbound consulting assesses what phase your business is at in the process of adopting inbound methods. With that understanding, inbound consulting guides you through SMART Goal setting. While adopting inbound methods, goal setting depends the phase of adoption. After adopting inbound, goal setting depends on challenges you are facing with execution. Inbound consulting guides your execution through adoptions and continues to guide your execution through challenges. After an assessment, inbound consulting guides you through the process of setting SMART (specific, measurable, attainable, relevant, and time-bound) goals and writes custom action plans for your project management team implement.

On your own, without inbound consulting, you have are applying inbound methods. But you are not seeing the results you expected. There could be any number of reasons why. Your website might not be search engine optimized. Without search engine optimization, your website will not rank in the top five positions. Are your website pages using the right keywords? The keywords your personas use to the  products and services your brand offers. Even if you rank in the top five, your bounce rate is too high. Your high bounce rate makes it appears no one is able to find your website. What is the reason visitors come to your website and bounce (do not stick around long enough to convert to a lead? Yes, they bounce. What can be done to improve your bounce rate? Maybe you have made several attempts at improving your bounce rate. Maybe you were successful and your bounce rate has improved, data shows that visitors are staying on your website longer, great job.

Even with improvement in your bounce rate, your website traffic conversion rate is poor. What is the reason visitors are not converting to leads? Is it your landing pages? Is it that your social media posts do target the right persona with the right message? Are visitors coming to your website with the wrong expectation? Does your content strategy need a tweak or two? What about your ads? If you are running ads? What is the solution?

The solution is to partner with an inbound consultant to get the guidance you need to fully adopt inbound marketing as the strategy to execute. As stated earlier, there are four phases for adopting and executing the inbound marketing strategy.

The 4 Phases of Inbound Method Adoption 

I. Getting Found Online

II. Converting & Nurturing Lead

III. Measuring Revenue

IV. Retaining Customers

    To fully adopt inbound marketing requires execution of tactics, evaluation of results, and making improvements to grow, in brief. Inbound consulting gives you access to the guidance you need in each phase to produce results and to continually improve and grow. Inbound consulting begins with a free assessment. Let’s talk.